Slumberland Furniture Becomes Title Sponsor of the American Birkebeiner Ski Race
Ski CenterApril 3, 2015
(Press release) HAYWARD, Wisconsin (April 3, 2015) – The American Birkebeiner Ski Foundation and Slumberland Furniture are thrilled to announce an extended partnership with the signing of a three-year agreement naming Slumberland as Overall Title Sponsor of the American Birkebeiner, which encompasses the American Birkebeiner ski race and the Birkie’s year-round lifestyle brand. The grand opening of Slumberland’s new store in Hayward, WI, was underway last May when talks began in earnest about taking the...