Cross Country Ski Ontario Launches New Brand
Ski CenterJanuary 24, 2017
(Press release) Ontario’s Provincial Sport Organization for cross-country skiing announced a new name, logo, official colours, and website. The new brand is part of an overall plan to improve access to information, increase awareness about cross country skiing in Ontario, and present a more modernized look to the sport. “We are thrilled to launch this new brand for our sport in Ontario,” said Steve Howard, Chair of Cross Country Ski Ontario (XCSO). Adding the...